Today, AI impacts the services we use as well as the devices and machines we interact with. Much of this AI relies on cloud computing, using powerful remote data centers, which process the data collected by local devices. ST is dedicated to the rapid adoption of AI in devices that people use everywhere and every day.
This dedication goes hand in hand with an imperative: the ethical use of AI. We pledge to develop, use, and implement AI technologies in a transparent, accountable way, aligned with our ethical principles and applicable regulatory requirements.
What does it mean?
We only use ST-validated AI tools to ensure we meet our internal guidelines concerning reliability, security, and ethical considerations.
We are dedicated to harnessing the power of AI to augment our operations, keeping its application in line with our core values and ethical standards.
We aim to foster trust and integrity in all our AI-driven initiatives, ensuring they contribute positively to our mission and the communities we serve.
We ensure that human judgment and oversight are integral to any AI-based decision-making processes we use internally. As AI systems become increasingly capable of performing actions autonomously across various domains, ST defines use cases with clients during the design phase, guaranteeing that humans retain the ability to take control of the systems when necessary.
Our Do’s
- We ensure transparency and explainability by making AI systems and their decision-making processes understandable and accessible to users.
- We promote AI systems that recognize equality and are unbiased.
- We hold developers and users of AI systems accountable for their actions and decisions.
- We use AI responsibly, ensuring the highest data confidentiality to protect the privacy and security of our business operations, customers, and stakeholders.
- We actively engage with stakeholders (customers, partners, regulatory bodies), to make sure our AI practices align with societal expectations and legal requirements.
Harnessing AI ethically
in practice
Because real life is rarely as clear-cut as theory, here are the answers to a few questions you might have
I need to better understand our customer base’s demographic and would like to insert some customer data into a public GenAI and ask it to pull out some patterns. Is this ok?
No. Inserting Personally Identifiable Information (PII) into a public GenAI tool could lead to a data breach, as the information would become accessible to individuals outside our Company. PII must never be input into a public GenAI tool.
An AI system makes an autonomous decision that has significant implications for a project. What should I do?
Review the AI's decision with a human expert to ensure its accuracy and appropriateness. Maintain the ability for humans to override AI decisions when necessary to ensure responsible and ethical outcomes.